To encourage importers and distributors in Peru to increase their number of promotional activities for U.S. red meat products, USMEF brought a Colombian importer to Lima in late March to share import, trade and sales successes with importers and potential buyers. The activity was attended by staff from the commercial, purchasing and marketing areas of importing companies in Peru to better understand how they can work together to improve customer service and increase U.S. red meat sales.
“The founder of W&L has worked with USMEF since 2011,” said USMEF Representative Jessica Julca. “In discussions with current and potential Peruvian importers about the opportunities and challenges of importing and gaining market share for U.S. product, we thought it would be helpful for them to hear first-hand from someone who has successfully done it for many years.”