Regional events organized by one of the largest foodservice distributors in the Baltic States (Estonia, Latvia, Lithuania) brought more than 2,000 current and potential end-user clients from foodservice and retail to Riga, Latvia, and Vilnius, Lithuania. USMEF was on hand at both of the two-day events to promote high-quality U.S. beef in the region and promote alternative, economical cuts to attendees. The shows were the distributor’s first in-person events since early 2020.
The distributor, Reaton, organized the events for current and potential foodservice and retail clients in Estonia, Latvia and Lithuania. Although an event was not held in Estonia this year, Reaton provided transportation for Estonian customers to attend the event in Riga.