Summer has arrived and with it the start of grilling season, outdoor entertaining and travel. According to the May Circana survey of 1,000+ primary grocery shoppers, summer travel may look a bit different this year. “While 20% of consumers expect they will travel a bit more than in the summer of 2022, inflationary pressures are challenging the travel plans of others,” said Jonna Parker, team lead, fresh for Circana (formerly IRI). “This means fewer/shorter trips and staycations — both opportunities for grocery retailers to create memorable moments at home.”
Other findings from the May Circana survey include: