U.S. beef held a featured role at the 2023 Vogue Picnic in Taipei, one of Taiwan’s largest outdoor events. The festival attracted an estimated 30,000 of mostly young consumers. Sustainability, an issue of increasing importance among younger demographics in Taiwan, was a central message for the U.S. beef industry. Sustainability facts and information about U.S. production practices were shared with consumers and media at both industry booths and during presentations, cooking demonstrations, product samplings and interactive games.