Analyzing GPS tracking data and consumer spending data at seven leading fried chicken restaurant chains in the U.S. illuminates Americans' choice in chicken.
July 6 is National Fried Chicken Day, the perfect time to take a look at Americans' chicken preferences and how they have transformed the fast food industry in 2023.
According to Scholaroo's Fried Chicken Index — a study that analyzed aggregated visit data from 12 million Americans to fried chicken chains in 2023 — there has been a noticeable shift in fried chicken consumption in 2023.