USMEF efforts to expand industry outreach and grow the number of U.S. beef and pork cuts available in Peru and Chile continue with the help of a program that trains recruits on quality attributes of U.S. red meat. These ambassadors are provided resources and guidance on communicating the quality and versatility of U.S. red meat in social media.
Training resumed for several ambassadors recently in Lima, Peru, as a food influencer with 470,000 followers provided tips related to photography, video and text, and explained how to better work the algorithms of different social media platforms. Because some ambassador recruits are not influencers, USMEF provides training on best practices for how to communicate about U.S. red meat through their social media accounts.