Despite efforts from packers and retailers, the CDC estimates that about 1 million people in the United States experience foodborne illness from poultry alone each year. While brands already have set standards and protocols in place for food safety, every participant in the supply chain has a role to play. Packaging in particular plays a significant role in brand marketing, transportation, and protecting inside contents from outside elements, but functional packaging also aids in consumer and food safety.
Here are four ways packaging can help brands prioritize food safety for consumers: