Summer is the time for BBQs, and this year American lamb will be part of the lineup at select Kroger locations thanks to support from Superior Farms and the American Lamb Board.
The summer grilling retail promotion intends to get more American lamb on the menu at the next neighborhood get-together. The promotion focuses on Kroger stores located in the Denver (King Sooper), Atlanta and Cincinnati markets. The goal of the promotion is to lift sales at the store level and regain excitement for American lamb among consumers. The campaign kicked off Memorial Day weekend and runs through Labor Day.