Applegate Farms LLC, a natural and organic meat brand, is announcing its expansion within the breakfast category with the launch of Applegate Naturals Frittata Bites, the industry's first and only Certified Humane frozen egg bites. These 100% natural, high-protein breakfast bites feature real, recognizable ingredients, including two of Applegate's best-selling items: chicken breakfast sausage and bacon. The launch represents a shift for the brand as it moves into a new category for the first time: handheld, frozen breakfast predominantly featuring eggs as an ingredient.
Nearly 40% of US shoppers believe that the breakfast category is too processed, according to Mintel – Frozen Breakfast – US – 2022, so Applegate, a company that has focused on 100% natural products with real ingredients for over three decades, saw room to expand its expertise into a new category: handheld, frozen breakfast.