LonoLife, an Ohio-based brand focused on bringing consumers nutritionally rich and convenient products like bone broth, collagen and more, announces the launch of a new brand and image, carefully crafted to reflect who the brand is today. More importantly, this rebrand showcases what today’s forward-thinking bone broth consumer wants, needs and expects from its favorite brands, in the bone broth category and beyond. The new packaging and communication is expected to launch on shelf at retailers across the country in the fall of 2023, suitably placed to reach consumers just as the category enters its peak season. Consumers can look for new packaging, a stronger callout of key points of differentiation and a story, overall — telling the authentic story of the passion behind two millennial entrepreneurs committed to helping to make better-for-you eating more flavorful and enjoyable.