In Southern Recipe's Annual Truck Driver Appreciation Week campaign, the brand will once again shine a light on the truck-driving industry and support St. Christopher Truckers Relief Fund, or SCF, with a $7,500 donation plus an additional $5,000 donation from Rudolph Foods going directly to the wellness programs. Bringing awareness to the truck-driving community and Truck Driver Appreciation Week has been a passion of Southern Recipe's for more than a decade. Throughout August and into Truck Driver Appreciation Week, which is Sept. 10–16, drivers will be encouraged to sign up for free health screenings and services on the St. Christopher Truckers Relief Fund website.
This year, Southern Recipe will honor truckers by aiding in their overall well-being and encouraging sign-ups to the free health programs available to them, such as Rigs Without Cigs and the Diabetes Prevention Program. Southern Recipe's Truck Driver Appreciation Week celebration also invites fans to share the "Tune Up Challenge" with their social media communities to build awareness of the wellness programs offered by the St. Christopher Truckers Relief Fund. Every share accounts for an entry for free product from Southern Recipe, and every trucker who signs up for a program on the SCF website is entered to win a free case of pork rinds as well.