Raw Seafoods Inc., a national distributor and manufacturer of fresh, frozen, and value-added specialty seafood, has announced the launch of their flagship specialty seafood lifestyle brand, City Pier specialty seafood.
In a pioneering move to disrupt the status quo of the seafood retail category and elevate consumer and category expectations, Raw Seafoods recognized the need to reinvigorate the seafood segment with the City Pier brand, a sophisticated yet edgy brand built on quality-driven and stylistic principals that include culinary inspiration, nutrition, wholesome ingredients that are free from artificial additives and preservatives, and a progressive, modern brand positioning aesthetic.