Albertsons Cos. Inc. is sharing the latest digital enhancement to its Sincerely Health platform, a nutrition insights tool that measures grocery purchases based on the serving recommendations of USDA’s MyPlate guidance. The “Nutrition” functionality within the Sincerely Health experience empowers customers to make informed food choices based on their dietary preferences, household size and age group.
“With the launch of this feature, we are offering real-time nutritional information, both at an item and basket level, making it easy for our customers to make better food choices,” said Omer Gajial, chief digital officer and EVP health at Albertsons Cos. “As one of the largest food and drug retailers in the U.S. with 24 grocery banners serving local communities, we are committed to improving lives by making wellness solutions more accessible to customers.”