The Pacific Northwest is about to dive into a seven-week-long sustainable shopping experience as New Seasons Market and the Aquaculture Stewardship Council launch an extensive in-store and online promotion for certified seafood.
The “Sea Green. Be Green.” campaign – which begins Sept. 12 and continues throughout October, National Seafood Month
– will feature New Seasons Market and ASC collaborating on a series of activations to drive awareness of the benefits of responsibly raised, ASC-certified seafood and the meaning behind ASC’s sea green label.