The Honey Baked Ham Co. heard from people across America that they're tired of chips and dip and chicken wings at their tailgate spreads and want to shake things up this season. Close to 85% of sports fans want to see ham at their upcoming tailgates and watch parties. To answer fan demand, HoneyBaked has launched easy and distinctive Tailgate Packs featuring Honey Baked Ham's traditional bone-in ham, sliders and sandwiches that come prepacked and ready to feed a game day crowd.
"The Honey Baked Ham Company has been a part of family traditions for generations, gathering people to celebrate with unique, delicious food," said Tripp McLaughlin, CMO, The Honey Baked Ham Co. "It's a natural fit that the company associated with tradition and connection plays a role in gathering fans during football season."