Old Trapper is announcing that the meat snacks brand has renewed its sponsorship with CBS Sports Network for the sixth consecutive year. The 2023 partnership includes Old Trapper exposure throughout the season during live college football games, "Inside College Football" and "That Other Pregame Show," or "TOPS," on CBS Sports Network. As part of the partnership, Old Trapper is continuing its signature “What’s Your Beef” sponsored segments on both studio programs and serving as Presenting Sponsor of primetime-late college football games.
The 2023 college football schedule begins on Saturday, Aug. 26, with games set to air on CBS Sports Network. This season’s first edition of "Inside College Football" begins airing on Wednesday, Aug. 30, followed by weekly Tuesday night shows throughout the season.