When Hardcore Carnivore, a Texas company that produces meat seasonings and rubs, was offered the chance to produce an exclusive line of real hardwood smoked sausages for Texas retailer H-E-B, they called on the meat science experts at Fort-Worth-based Standard Meat Co. to create a product that truly honors Texas barbecue heritage.
Jess Pryles, the “hardcore carnivore” who developed the sausage recipes, is a live-fire cook, author and self-proclaimed “total meat nerd.” She created Hardcore Carnivore in 2015 with the launch of her Black spice seasoning blend. The Hardcore Carnivore seasoning line now includes a variety of rubs, including Red for chicken and pork and Amplify, a savory boosting powder.