U.S. industry partnerships are behind a U.S. pork loin initiative with an importer in Peru. Critical to the success of this initiative were technical cutting demonstrations performed for importers last year by Dr. David Newman, senior vice president for market growth for the National Pork Board and a past member of USMEF’s executive committee.
During a USMEF-led, NPB team visit last year, Dr. Newman conducted a pork fabrication seminar for Peruvian importers to demonstrate new ideas for maximizing the value of the U.S. loin, spareribs and ham. Dr. Newman also provided a cutting demonstration at the plant of Peru’s largest U.S. pork importer, Halema, where he showed its butchers new ideas for merchandising the loin.