The world’s fourth-largest population, rising incomes and strong development of the retail and foodservice sectors are among the factors that point to expanding export opportunities for U.S. red meat in Indonesia.
“Korean-style and Japanese-style barbecue chains are expanding in Indonesia, which creates opportunities for high-quality red meat. Consumers are also seeking convenience while social media is contributing to growing interest in food, protein, nutrition and culture,” said Sabrina Yin, USMEF’s ASEAN director. “There is a growing demand in parts of Indonesia for high-quality, grain-fed red meat and we’ve added a USMEF representative in the market – Arrofi Satrio Alam - to help develop opportunities for the industry.”