Verde Farms, a brand of organic, 100% grass-fed, 100% pasture-raised beef, is announcing that earlier this summer, Brad Johnson became the company’s new president. In his role, Johnson is responsible for managing day-to-day operations and finance functions, while also leading the commercial strategy and execution in collaboration with the sales and marketing teams.
"Brad's extensive experience in the consumer-packaged goods industry and proven track record of driving success at well-known brands made him the perfect fit as Verde continues to dominate the better-for-you (BFY) meat industry,” said CEO and Co-Founder of Verde Farms Dana Ehrlich. “His passion for quality, sustainability, and innovation aligns perfectly with our mission and we are confident that Brad's leadership will further elevate our brand and propel us towards even greater success."