On behalf of the nation’s largest source of wild domestic seafood, the Alaska Seafood Marketing Institute is unveiling efforts to inspire consumers to Cook Wild with Alaska seafood. Studies show that 82% of consumers prefer seafood that is wild and sustainable, but are still craving more cooking inspiration and clarity on how to ensure the seafood on their plate is the best choice, according to Datassential for Alaska Seafood Marketing Institute, 2021. To answer this call, ASMI is bringing together experts to provide culinary inspiration to Cook Wild seafood and educate consumers on sustainable practices. A sweepstakes to win a year’s supply of Alaska seafood, a limited-edition Hedley and Bennett seafood apron, and a cooking class with an Alaska chef aim to encourage consumers nationwide to share how they "Cook Wild."
This data inspired ASMI’s latest campaign, which brings together influential seafood and food industry experts, chefs and creators to share cooking ideas and recipes, including Ellen Marie Bennett (Instagram), chef, author and CEO of kitchen gear brand Hedley & Bennett (Instagram), as well as social media influencers, Ahmad Alzahabi (@thegoldenbalance on TikTok and Instagram), Kena Peay (@kenapeay on TikTok and Instagram), Alesandra Ciuffo (@flavorsbyale on TikTok and Instagram) and Lauren Grant (@zestfulkitchen on TikTok and Instagram).