Since 1947, Old Wisconsin has been made stubborn. Since 2016, they’ve been working with Marketing Transformation Partner Fusion92 to convey this stubbornness — or dedication to making the best snack sausage possible — to the broader public. In a new brand campaign, “Stubbornly Made,” Fusion92 showcases Old Wisconsin’s 16-hour smoking process (22 hours on a dry day). Because, as the creative declares, “no one has ever bitten into a sausage and said, ‘Mmm, that’s efficient.’”
“The campaign’s light-hearted approach complements and expands upon our traditional branding by providing consumers with a personal peek into our process and brand personality that’s been generations in the making,” said Tom Buddig, executive vice president of marketing at Carl Buddig and Company. “We’re proud to share more of our inside story and secrets with sausage fans, and we hope they’ll remember that time is Old Wisconsin’s ‘love language’ as they enjoy our products.”