The Butterball brand of turkey is announcing a first-of-its-kind collaboration with Bumble For Friends, an app for finding like-minded friends nearby. The #FindYourTable partnership features a series of "Friendsgiving" events and a variety of resources designed to help people make new connections and discover the joy and ease of gathering with friends and family, over turkey, this holiday season.
According to the 2023 Butterball Thanksgiving Outlook Report, 20% of those surveyed either will not celebrate Thanksgiving this year or will celebrate alone, citing factors like friends and family being too far away (22%) and the cost of travel (13%). Butterball partnered with Circana to commission the 2023 Butterball Thanksgiving Outlook Report, an online survey conducted between July 3 and 14
among a nationally representative sample of 1,838 U.S. adults.