USMEF is developing downstream demand in South Africa’s foodservice sector thanks to sampling programs at The Meating Room, USMEF’s primary venue for demonstrating U.S. red-meat products to potential customers in South Africa.
Sampling programs for U.S. beef, used predominantly in South Africa but also in other African countries, focus on developing foodservice demand for affordable, highly marbled but ungraded U.S. beef cuts. Prime and Choice U.S. beef cuts are also featured.