With consumer demand for prepared foods expanding in China, USMEF hosted a trade seminar in Shanghai that highlighted industry innovations and the value and versatility offered by U.S. beef and pork cuts when used in home-meal replacement and restaurant meal-replacement items.
“Similar to Korea, the prepared food category in China is expanding as Chinese consumers seek convenient, high-quality meals at home,” said USMEF Vice President of Asia Pacific Jihae Yang. “There are immediate market opportunities and one of our goals was to connect the U.S. red meat supply chain with prefabricated food developers in China.”