With imported pork demand surging in Malaysia this year, USMEF is working to grow consumer awareness and create a visible presence for U.S. pork in Kuala Lumpur. U.S. pork promotions took place in September at 20 modern retail outlets in Malaysia’s capital city. Purchasing incentives also attracted consumers to the promotions.
“Consumers are seeking convenience and higher quality products in Malaysia, as they are throughout the ASEAN region,” said ASEAN Director Sabrina Yin. “While our market development programs in Malaysia focus on importers and processors, these retail promotions will also show the trade that there is consumer demand for high-quality U.S. pork.”