The women’s World Cup has brought a lot of attention to the Southern Hemisphere, but there’s another reason for meat industry professionals to take a closer look at this area. Australia is an established global leader in the red meat trade, particularly when it comes to sustainable animal agriculture. Here in the U.S., Australia is the #1 source of lamb, topping both domestic supply and all other competitors. Australia punches above its weight in global beef exports as a top supplier of grass-fed and grain-fed beef to over 100 countries, supplying a full range, from premium chilled high-end Wagyu, to grass-fed beef and grain-fed beef cuts, to frozen burger trim.
It’s not just the industry that’s looking to this region for Australian beef and lamb. As consumers in the U.S. and around the globe are increasingly interested in the sustainability of the produce they buy, they’re taking an interest too. But what does sustainability mean to consumers in regard to meat? Here’s what the data shows: