Cobb Proving Grounds marks new era for broiler product development
Pioneering global research innovation center aims to transform product development and deliver on customer needs by leveraging high-volume, high-quality data.
Cobb is revolutionizing how it develops and brings broiler breeder products to market using scale and technology to yield comprehensive, accurate performance data.
The Cobb Proving Grounds will expand product data fifty-fold to accelerate genetic progress and bring an unmatched level of performance reliability and consistent quality to customers. Proving Grounds will include a range of state-of-the-art genetic research facilities with scale and environments comparable to commercial production conditions around the world.