It’s been 30 years since supplier Niman Ranch launched its lamb program through a partnership with McCormack Ranch in Northern California. In the intervening years, Niman Ranch has worked with over two dozen select family ranchers in California, the Pacific Northwest, Utah and Idaho. Niman Ranch lamb has become known for its quality and sweet and subtle flavor, with restaurants across the country featuring the brand’s lamb on their menus. As with the company’s beef and pork programs, the animals are Certified Humane and raised sustainably, with no hormones or antibiotics ever, by independent family farmers and ranchers.
To celebrate the three-decade milestone, the company has introduced its first value-added lamb products with gyros and merguez sausage. These two new offerings tap into American eaters’ craving for global spices and new flavors.