For the first time, Perdue is announcing the launch of Chix Mix, a limited-edition snack food inspired by the high-quality, all-vegetarian diet that the company feeds its chickens. Featuring a mix of corn, wheat and edamame, Chix Mix is made from most of the same ingredients that go into the company’s chicken feed. Plus, Perdue added a dash of barbecue spices just for humans.
In recent years, consumers have become increasingly interested in the health and quality of the foods they eat, as 63% of consumers like to know where their food comes from, according to the Power of Meat report from the North American Meat Institute and FMI. Perdue feels the same way about the feed it provides its chickens. That’s why the company has committed to using only the highest quality vegetarian diet with no animal byproducts or antibiotics ever.