Katsuya, Japan’s largest pork cutlet chain, recently completed a successful test of a new menu item featuring U.S. pork and beef. It is the first time the chain, with 450 nationwide outlets, has utilized U.S. beef.
In line with USMEF’s global strategy to develop demand for underutilized cuts, USMEF had previously worked with Katsuya to develop and promote new dishes utilizing the U.S. pork loin and tenderloin. Successful promotions encouraged the chain to consider developing a new menu item that included U.S. pork loin and U.S. beef short plate. Katsuya reported that the promotion moved large volumes of U.S. product.