Charcuterie has become an integral part of holiday celebrations for people throughout the country, as charcuterie boards — consisting of meat, cheese, acid, crunch and a “wow” factor — are especially popular this time of year. The charcuterie experts at Columbus, a subsidiary of Hormel Foods Corp., are well aware of this emerging phenomenon, and as experts, they have their collective finger on the pulse of what’s trending in this space.
“We know more than three-quarters of those who have tried charcuterie love it,” said Sean McNeil, senior brand manager for the Columbus brand. “On social media, the visually appealing and engaging nature of charcuterie shines as trending content. There are 2.5 billion #charcuterie hashtags on TikTok, and there are 3.3 million #charcuterie posts on Instagram. And according to research from Exploding Topics, online consumer searches for ‘charcuterie board’ continue to spike, up 800% in five years.”