While TikTok and Instagram may have a handle on the trendy cooking hacks to get consumers into the kitchen, ButcherBox, a direct-to-consumer meat and seafood brand, is taking trends for 2024 one step further. In its inaugural "Home Cooking Trends Report," the brand is serving up everything that is expected on kitchen tables across the country in 2024.
According to ButcherBox, sustainability, traceability and transparency will continue to be the most crucial demands consumers put on the brands they interact with. As cooking at home continues to rise due to health and cost benefits, consumers will demand more from the products they are bringing into their kitchen. In fact, in ButcherBox's most recent "Kitchen Confidence Report," three-quarters of respondents (74%) believe their confidence is boosted in the kitchen because of how and where they source their food.