To more effectively target the unique demands and preferences of Northeast consumers, the Northeast Beef Promotion Initiative, a subcontractor to the Beef Checkoff, through partnership with the Beef. It’s What’s for Dinner. Market Research Team, conducted the 2023 Northeast Dashboard Survey in August. The survey revealed insights surrounding Northeast consumers, residing Maine to Virginia, and their perceptions surrounding beef and beef production.
At a glance, the key findings of the survey include: