Prime Roots, a plant-based meat company creating freshly sliced plant-based deli classics made from koji, is featured as an innovation at the deli counter in episode 4 of the "You Are What You Eat: A Twin Experiment" docuseries, which follows four sets of twins whose diets diverge with one eating an omnivore diet and the other eating plant-based food to see how key health indicators changed.
The series was based on the recent Stanford Study that showed multiple benefits of eating plant-based after just four weeks of the diet change. The participants with a plant-based diet had significantly less body weight and insulin — all of which are associated with improved cardiovascular health — than the meat-eating participants.