On Jan. 8, Eckrich — the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff — is joining the CFP’s Foundation, Extra Yard for Teachers, on field at the National Championship at NRG Stadium to host its annual $1 Million Challenge in support of classroom resource projects across the nation.
During the first quarter of the Washington versus Michigan rivalry, Eckrich will be joined on the field by ESPN analyst and commentator Andre Ware to attempt the $1 million throw to raise money for classroom resources. Eckrich will also present its first-ever Teacher of the Year, Brooke Gordon, fifth-grade teacher from Club Hill Elementary in Dallas, with $5,000 in donations to fund her classroom, helping bring STEM to low-income students.