The NFRA Penguin Pitch: Emerging Brand Contest is open to new or emerging food brands that are currently at retail and looking to disrupt their category. “Think of when self-rising gourmet pizza first appeared in the freezer… Or when the dairy aisle introduced milk derived from nuts and soy… That’s the kind of innovation we’re looking for," said Tricia Greyshock, president and CEO of NFRA. The Penguin Pitch is searching for brands that push boundaries and redefine how consumers experience frozen and refrigerated foods.
The grand prize winner will receive their own table at Café NFRA during this year’s NFRA Convention, Oct. 5-8, 2024, in National Harbor, Md. Valued at $6,000, the Café spot will give the winning brand an opportunity to showcase their product to retailers and industry professionals. The winning brand will also receive the honor of being named NFRA’s inaugural “Emerging Brand of the Year,” increasing the brand’s growth potential. Select honorable mentions will also be awarded.