USMEF partnered with Colombian importers to promote U.S. pork and beef nutrition and product availability during an athletic competition in Cartagena.
When promoting the health and nutritional benefits of high-quality U.S. pork and beef in Latin America, USMEF sometimes establishes a high-profile U.S. industry presence at targeted events in key markets. One recent event was in Colombia, where an Ironman competition brought health- and nutrition-conscious athletes and families together for three days in Cartagena.