Smithfield Foods has named Brendan Smith as its chief marketing officer and Allyson Bouldon as its chief ethics and compliance officer.
Smith, a senior marketing executive with global and domestic expertise in sales, consumer brand management, strategic development and planning, brand strategy and digital marketing, will serve as Smithfield's chief marketing officer. In this role, he will lead Smithfield's marketing team to deliver the planning, development and execution of the company's marketing, advertising, innovation and strategic planning initiatives, with responsibilities for its brands throughout the retail, deli and foodservice channels. He reports to Steve France, Smithfield's president of packaged meats.