Following a 3-year hiatus, the return of a Texas-style barbecue was a celebratory event for Hong Kong’s foodservice sector, which has struggled to recover from the COVID-19 pandemic. The 14th edition of the Great American Texas Barbecue attracted 850 chefs, merchandisers, restaurant owners, distributors and U.S. suppliers, who turned out to sample American barbecue, reconnect with industry partners and learn new menu ideas and concepts. Brisket, ribs and sausages were cooked and smoked while new items such as the steamship round were also featured.
Held at Hong Kong’s Kowloon Cricket Club, the event was hosted by the U.S. Agricultural Trade Office in Hong Kong, Texas Beef Council and USMEF.