Coleman All Natural Meats, a legacy all-natural meat brand since 1875, has launched a rebranding effort to support the company’s strategic shift into more branded consumer retail and expand nationally into foodservice outlets.
"One of the biggest trends in consumer sentiment overall is the increasing importance of animal welfare when it comes to purchasing decisions," said Patricia Bridges, Coleman’s senior director of marketing and communications. "It’s clear that consumers are taking a more thoughtful approach to buying meat, including pork."