The Habit Burger Grill has sponsored a study on Americans' dining habits amidst inflation. Conducted by OnePoll and surveying 2,000 adults nationwide, the study revealed a surprising trend: while 75% of Americans support adults ordering from kids' menus to save money, many feel too embarrassed to do so. In fact, only 20% reported they actuallyhave ordered a kid’s meal for themselves. In response to these findings, Habit Burger has decided to cater to adults looking for a budget-friendly option without compromising portion size with its $6 Grown-Up Meal.
Jack Hinchliffe, chief marketing officer at Habit Burger, said, "We've spotted a trend: Savvy adults covertly ordering off the kids' menu to manage expenses. But why the hush-hush? We say, own it ... That's why we're flipping the script by allowing grownups to experience kids' meals, offering the savings of a kid’s meal without compromising on portion size. It’s guilt-free savings and grown-up-sized food. Why should kids have all the fun?"