Celebrating nearly 120 years of leadership on behalf of America's meat companies, the Meat Institute is unveiling a new logo and brand identity, reflecting its dynamic, forward-looking approach to ensuring meat remains at the heart of nourishing the present and sustaining the future.
The new logo evokes the shape of a plate, with the open frame indicating transparency and inclusiveness. The varying thickness of the plate's border brings a sense of movement, signaling constant evolution and pursuit of continuous improvement.