The American Lamb Board allocates funds through the Cooperative Funding Program for local sheep producer groups, lamb suppliers and direct marketers to cost-share marketing efforts that align with ALB’s mission to grow awareness and demand for American lamb. Applications can be submitted until April 30, 2024. Once the application process closes, no additional applications will be reviewed until Oct. 1, 2024.
“Previously, we accepted and reviewed applications year around, but by changing the program to review applications twice a year, we can more effectively and efficiently look at allocating funds to the programs that will have the greatest impact,” said ALB chairman Jeff Ebert.