Globally, meat is considered a prime ingredient and among the popular protein sources in the diet, especially in Western countries. Meat consumption is highest in the United States, followed by the Europe region. The demand for animal protein, while already high, is projected to grow at a moderate scale into the coming years. Among the different meat types, poultry is considered as the favorite meat among the consumers, followed by beef. Across the board, be they meat consumers, vegetarians or vegans, people increasingly care about animal welfare, the ecological footprint of food, and sustainability, resulting in demand for alternatives. The alternative protein market started at a low level, but is now experiencing steep growth.
The meat industry's developments show that both the production and consumption of meat have sharply expanded globally. To maintain a competitive edge and boost productivity, one must invest in innovation and technology. Technological automation in manufacturing, digital strategy, taste fusion, organic shift and market dynamics are some of the new trends in the meat industry that will change the way that meat is produced to adapt to changing consumer demands and lifestyles. Furthermore, meat producers need to be prepared to adopt methods and tools that help them cut waste, use less energy and source ethically as concerns about the sustainability, transparency and traceability of the meat industry grow.