Fast-casual restaurant Fuzzy’s Taco Shop is announcing that Patrick Kirk — previously vice president of bar and beverage for Applebee's Neighborhood Grill + Bar — has joined the Fuzzy's Taco Shop leadership team as chief marketing officer. In his new role, Kirk will continue to define the Fuzzy’s Taco Shop experience as he develops and delivers strategic direction across all aspects of marketing including advertising, digital marketing, and culinary and beverage innovation.
“Over the past eight years, Patrick has disrupted the casual dining industry through stand out marketing campaigns at Applebee’s,” said Paul Damico, president of Fuzzy’s Taco Shop. “His ability to create strategic platforms and forge strong brand and franchisee partnerships with a focus on creating buzzworthy and fun guest experiences is undeniable. I look forward to the new expertise and creative thinking he’ll bring to our talented team.”