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Meat and Poultry Industry NewsSustainabilityBeef

US Roundtable for Sustainable Beef celebrates 10 years

Annual meeting convenes representatives from across the beef supply chain.

By Industry News
USRSB logo
US Roundtable for Sustainable Beef
May 2, 2025

The US Roundtable for Sustainable Beef recently celebrated its 10th anniversary at the annual USRSB General Assembly Meeting in Fort Worth, Texas, April 29 – May 1. The 2025 USRSB General Assembly meeting convened representatives from across the beef supply chain to recognize the past decade of progress and discuss the latest in beef sustainability for continued advancement.

 “Over 186 industry stakeholders joined us in Fort Worth to address topics like building resilience in cattle operations, land use change, sustainable finance and climate commitments,” said Samantha Werth, executive director of the USRSB. “In the past 10 years, USRSB and its members have propelled US beef sustainability forward and continue to work to create a stronger beef value chain for future generations through developing critical resources and fostering collaborative discussions.”

Since 2015, the USRSB has provided the beef industry with access to resources to advance the resilience of member organizations, as well as hosted discussions to address industry challenges. The USRSB Learning Center at usrsb.org offers tools and support to aid stakeholders in identifying opportunities for continuous improvement in sustainability across the US beef value chain.

In addition to celebrating a decade since its founding, USRSB announced the election of new officers and board of directors, bringing new leadership for USRSB.

“It is an honor to serve as chair for the Roundtable,” said Nancy Labbe, 2025-2026 USRSB chair. “I am excited to keep the momentum of USRSB going as we enter this next decade of continuous improvement.”

The newly elected officers, each serving one-year terms, include Labbe, who works for The Nature Conservancy, Chair-elect Tom McDonald from the Texas Cattle Feeders Association, Secretary and Treasurer Scott Anderson from CRI Feeders, and Immediate Past Chair Mike Williams from the California Cattlemen's Association.

In addition to the officers, USRSB welcomed new member organizations and delegates to its board of directors, featuring broad representation across the industry: 

  • Allied Industry (Term: April 2025 – 2027) 
    • Primary: Fulton Market Group (Tim Hardman)
    • Appointed: RaboBank North America (Lance Zimmerman)
  • Packer/Processor (Term: April 2025 – 2027) 
    • Primary: Brooke Davis from Lopez Dorada Foods 
    • Appointed: Ashley Lembke from American Foods Group
  • Retail/Food Service (Term: April 2025 – 2027) 
    • Primary: Mark Seyfert from Taco Bell/Yum Brands
    • Appointed: Julia Shuck from Costco
  • Civil Society (Term: April 2025 – 2027) 
    • Primary: Hugh Aljoe from Noble Research Institute
    • Secondary: Jeff Goodwin from Texas A&M Center for Grazinglands and Ranch Management
  • Producer (Term: April 2025 – 2027) 
    • Primary: Tom McDonald
    • Appointed: Clayton Huseman from the Kansas Livestock Association
  • Producer (Term: April 2025 – 2026) 
    • Primary: Gene Lollis from the Florida Cattlemen’s Association
    • Appointed: Charlie Besher from the National Grazing Lands Coalition

Standing Board of Directors member organizations and delegates: 

  • Allied Industry (Term: April 2024 – April 2026) 
    • Primary: Myriah Johnson from Farm Credit Services of America
    • Appointed: Jessica Gilreath from Elanco
  • Packer/Processor (Term: April 2024 – April 2026) 
    • Primary: Paula Alexander from Tyson Foods
    • Appointed: PJ Newcomb from Golden State Foods
  • Retail/Food Service (Term: April 2024 – April 2026) 
    • Primary: Belinda Richardson from McDonald’s Corp.
    • Appointed: Bryan Valladares from Darden Restaurants 
  • Civil Society (Term: April 2024 – April 2026) 
    • Primary: Nancy Labbe from The Nature Conservancy
    • Appointed: Rob Manes from The Nature Conservancy

Source: US Roundtable for Sustainable Beef

KEYWORDS: anniversary leadership sustainable beef U.S. Roundtable for Sustainable Beef

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