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Meat and Poultry Industry NewsNew Consumer ProductsChicken

Schlotzsky's debuts barbecue menu

Schlotzsky's celebrates menu launch with a Cowboy-Cation Sweepstakes.

By Industry News
Schlotzsky's barbecue menu
Schlotzsky's

Schlotzsky's barbecue menu

Photo courtesy of Schlotzsky's

May 15, 2025

Schlotzsky's is embracing their Texas roots with the introduction of a limited-time barbecue menu. To celebrate the occasion, customers will have a chance to win the Cowboy-Cation Sweepstakes – a three-day, two-night trip for the winner and a guest at the Cowboy Palace by Leisure Time Properties, with food and drinks all weekend from Schlotzsky's. This covered wagon experience is located on a 30-acre working cattle ranch.

The Cowboy-Cation Sweepstakes coincides with Schlotzsky's barbecue menu launch. Available at locations nationwide, customers can order the new Sweet Heat BBQ Chicken Sandwich and Sweet Heat BBQ Chicken Salad, as well as the returning BBQ Chicken and Jalapeno Pizza.

"At Schlotzsky's we are known for creating original, one-of-a-kind sandwiches, and we wanted to create a dedicated menu that embodies the most familiar flavor of summer, BBQ, but the Schlotzsky's way," said Donna Josephson, Schlotzsky's chief brand officer. "We're excited to offer the ultimate Western getaway in Schlotzsky's home state of Texas, where you can get a taste of the cowboy life like never before while indulging in our bold, smoky BBQ flavors."

Along with the grand prize, up to four additional winners will receive an exclusive Cowboy-Core merch bundle featuring custom items, including The Original Belt Buckle in the shape of the original Schlotzsky's sandwich, a Schlotzsky's BBQ Bandana, set of Schlotzsky's Lemonade Glasses, Schlotzsky's Cowboy Hat and $50 Schlotzsky's Gift Card.

To enter the Cowboy-Cation Sweepstakes, consumers can visit SchlotzskysCowboyCation.com and fill in their information from May 16 to May 30, 2025.

Source: Schlotzsky's

KEYWORDS: barbecue flavor trends new menu

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