The 2025 Mindful Awards Program, an independent recognition platform highlighting conscious companies and brands in the consumer-packaged goods industry, is announcing that US meat brand Niman Ranch has been selected as “Mindful Company of the Year” in the 7th annual awards program.

Niman Ranch offers a variety of meat products, including fresh beef, pork, lamb and a selection of smoked and prepared items like bacon, sausages, charcuterie and deli meats. The brand’s products can be found at grocers nationwide as well as through e-commerce companies including ButcherBox and Misfits Market.

Niman Ranch’s agricultural model supports diversified family farms, promotes environmental stewardship and upholds humane animal care practices. With a network of over 600 family farmers and ranchers, the company provides community, fair compensation and economic stability. No antibiotics, hormones or crates are ever used, and Niman Ranch is third-party certified for its animal care practices by both Humane Farm Animal Care and Global Animal Partnership.

“Niman Ranch has proven that a CPG company can do well by doing good and has earned a well-deserved reputation as a leader in the industry,” said Travis Grant, managing director of the Mindful Awards. “Niman Ranch's model is unique in the industry and supports the economic viability and success of family farmers and their communities. In addition, their commitment to humane animal care practices not only ensures the well-being of the livestock but also results in great tasting products. We’re so pleased to name Niman Ranch 2025’s ‘Mindful Company of the Year.’”

The Mindful Awards selection committee noted Niman Ranch’s positive impact on young farmers as commendable. With the support of its business partners, Niman Ranch has awarded grants and scholarships through its Next Generation Foundation since 2006, distributing over $1.5 million to hundreds of young farmers.

“2025 marks 30 years since I sold my first pigs to San Francisco farm-to-table fine-dining restaurants for Niman Ranch,” said Paul Willis, Niman Ranch’s founding hog farmer. “I’m humbled and proud of how Niman Ranch has grown over the past three decades to support hundreds of my fellow farmers. This award means a great deal to me personally and I thank every farmer, business partner, customer and consumer who has been a part of our journey.”

The CPG market size is forecast to increase by nearly $1.5 billion between 2024 and 2029, with rapid acceleration for sustainable and healthy products. With consumers relying more heavily on third-party validation when making new purchasing decisions, the Mindful Awards elevate brands and services for achievements in transparent, fair, natural, sustainable and healthy innovations. All nominations were evaluated by an independent panel of experts within the CPG industry.

This year’s awards program attracted thousands of nominations from companies across the world.

Source: Mindful Awards