Sonic rolls out smash burger in partnership with Grillo’s Pickles
Sonic unveils the Sonic x Grillo’s Pickles Big Dill Meal.
Sonic x Grillo’s Pickles Big Dill Meal
Photo courtesy of Sonic Drive-In
Sonic Drive-In is introducing a limited-time collaboration that puts pickles front and center. In partnership with Grillo’s Pickles, Sonic is unveiling the Sonic x Grillo’s Pickles Big Dill Meal, available at Sonic locations nationwide starting June 30, 2025.
The pickle-themed lineup includes the Sonic x Grillo’s Pickles Big Dill Double & Triple Sonic Smasher: A larger take on the Double Sonic Smasher, featuring hand-smashed Angus beef. Each burger is layered with two slices of American cheese, dill pickle-seasoned crispy cucumbers, dilly ranch, Grillo’s Pickle Chips and lettuce, all served on a potato bun.
“Pickle-flavored menu items are trending, but not all pickle meals are created equal,” said Barb Williams, vice president of marketing and strategy at Sonic. “We’ve been innovating in pickles since 2018, so pickles are kind of our thing. We’ve done slushes, we’ve done burgers – and now, with help from our friends at Grillo’s, we’re taking our pickle obsession to the next level. It’s our most craveable pickle lineup yet — crafted for pickle lovers, by pickle lovers. Every item in the Big Dill Meal is curated to deliver a one-of-a-kind experience and showcase what we do best: bold, unexpected and unapologetically pickle-forward flavor.”
As a special surprise for the customers who order the full Big Dill Meal, they’ll receive a complimentary pickle-scented car air freshener, depicting the Grillo’s mascot, “Sam-Sam the Pickle Man,” while supplies last. The partnership also includes limited-edition Sam-Sam packaging, plus an exclusive pickle-inspired merch drop on June 30 at LiveFreeShopSonic.com that features hats, tees and a nugget ice maker. For every pickle merch item purchased, 100% of the proceeds will be donated to support public education through the Sonic Foundation.
“We’re pumped to partner with Sonic on a fun new menu collaboration,” said Mark Luker, chief marketing officer of Grillo’s Pickles. “We encourage fans of both brands to Live Free, Eat Pickles and enjoy the Big Dill Meal.”
Source: Sonic Drive-In
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